The public & their leaders
Reporting for outlets including the Denver Business Journal and The Fayetteville Observer, connecting readers to the politicians and business leaders whose decisions shaped their lives.
Hello, I'm Monica
I connect people. First through content, now through conversion.
MarTech Leader · Former Founder · Duke MBA
I thrive when I'm creating the content and the campaigns that convert the curious into customers.
I got my start as a journalist creating content to connect the public to politicians and business leaders. Then in public relations, I connected business leaders with journalists so these leaders could share their stories. And now in marketing, I connect prospective buyers with sellers through a number of different types of campaigns.
I used everything from case studies to conventions to help the startups I worked with connect with not only customers but also investors at the marketing agency I founded, MAV Media & Messaging. And now at Microsoft as a Marketing Technology Leader, I connect Microsoft customers with sellers through the CTA Contact sales, which generated $100M+ in FY26 and more than 150K+ leads across 70 countries.
Three ways of connecting people
Different industries, the same job. Find the story that makes two people want to talk to each other.
Leaders & journalists
At Communications Strategy Group and through my own consultancy, MAV Media & Messaging, helping executives find and tell the stories reporters actually wanted to run.
Buyers & sellers
Owning Contact Sales CTAs at global scale, a $100M FY26 revenue pipeline and more than 151.6K qualified leads across 70 countries.
Let's connect
Whether you're hiring, pitching, collaborating, or just curious what a journalist turned marketer thinks about your funnel, I'd like to hear from you.